Dimelog - Hosting Brand & Portal

Marketing site + WHMCS client portal for a new hosting brand entering a crowded market. Unified design language across both surfaces, streamlined checkout, and conversion-focused pricing.

TYPE WEBSITESYEAR 2024
View project website
dimelog.com β€” live
Dimelog - Hosting Brand & Portal
STACKWordPressWHMCSTailwindLiteSpeedCloudLinux

Project overview

Dimelog needed to launch as a credible hosting brand in a market dominated by giants. The brief was simple but hard: make the marketing site and the WHMCS client portal feel like one continuous product, and make the path from homepage to paid signup as short as possible. I designed and built both surfaces from scratch and tuned the order flow to minimize drop-off.

CLIENT
Dimelog (Hosting Brand)
INDUSTRY
Web Hosting Β· SaaS Infrastructure

Results

RESULT
down 42%
Checkout drop-off
RESULT
< 60s
Time to live (provisioning)
RESULT
up 28%
Mobile conversion

The challenge

A new hosting brand entering a market with 100+ established competitors. Generic templates would make them invisible. They needed a distinctive, trustworthy presence and a checkout that didn't leak customers between the marketing site and the billing portal.

What I built

Custom WordPress marketing site with conversion-focused pricing tables
Matching custom WHMCS theme so brand colours, typography, and components stay consistent through checkout
Single sign-on between WordPress and WHMCS so users never re-authenticate
Reduced checkout from 6 steps to 3
WHMCS automation for instant provisioning + welcome email sequence
LiteSpeed + LSCache deployment for fast load times
Mobile-first pricing page with sticky comparison columns

Key features

UNIFIED BRANDINGSSO MARKETING TO BILLING3-STEP CHECKOUTINSTANT PROVISIONINGSTICKY PRICING COMPARISONMOBILE-OPTIMISED

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